Focussing on new objectives
We leave nothing to chance. As the HCB’s strategic control centre, we are aiming at long-term objectives and we are setting course for promising markets. To these ends, we are actively engaged in research, we commission studies and we initiate surveys. The success of our work can be measured in numbers: about a quarter of all overnight stays in Hamburg is attributable to convention visitors and business travellers – and these numbers keep rising.
We see ourselves as a non-partisan and neutral partner of the event industry. Hamburg-based service providers from all sectors support our work within the framework of our partner programme. Since the establishment of the HCB as a private-public partnership, we have been able to expand our collaborations to the mutual benefit of the HCB and its partners. Collaboration projects include joint presentations at trade fairs as well as diverse options for participating in client events in Germany and abroad.